Image Spinning

As most of you are aware, you can now drop an Image into Google Image search and it will show you visually similar images.

Of course this leads to the fact that Google know whether or not you are using images taken from somewhere else, or if they're actually unique.

Whether this has any SEO impact right now is still unknown. I prefer to 'spin' my images, because I feel that it will be good for long-term stability should Google ever place any weight on Unique Images (if it hasn't done so already).

What this can be used for:
I came up with this method because I make sites that have many articles dripped. So because I'm spinning a batch of articles, I figured why not give them all unique images to go with them and make it appear as unique and natural as possible.

Known Issues:
If you blindly do this and don't look at the output, it may look a bit dodgy to a manual review. In 90%+ of cases you're fine. Much like text spinning, the more you spin it, the higher chance it'll look like crap.

Required Software:
- Scrapebox (used for grabbing tonnes of images, not 100% necessary if you can get images another way)
- Photoshop

How to do it:
Grabbing the images:
- Load up Scrapebox, and install the Addon called "Google Image Grabber". (If you don't have SB, obtain your images another way, and place them all in a folder together).
- Add in the keywords you want images of. Be specific, i.e. for Real Estate put "Houses" and "Family Home" .etc.
- Run it. The number of Images per KW will depend on how many you require. Make sure you choose an empty target folder, and enable over-write to ensure you don't get duplicates. Choose Medium for your image size in most case.
- Once you've downloaded the images, go to "View Images"
- Delete any that are unsuitable or appear to be duplicates (I'll have more on this later)

Photoshopping them:
- In photoshop, go to Window > Actions.
- Open up your first image.
- Hit the "New Action" button in the Actions window.
- Hit the little "Record" button in Photoshop
- Using the "Marquee Tool", select the entire image.
- Right-Click, and hit "Transform", Distort the image minorly by pulling the top right-hand corner up and to the right by around 20% of the height of the image. Press Enter to save the changes.
- Re-select the whole image with the Marquee tool
- Transform > Flip Horizontally.
- Re-select the whole image using the Marquee tool
- Go to Image > Adjustments > Hue/Saturation
- Hue +10, Saturation +20, Darkness -5, Hit Enter
- Go to Image > Image Size, Untick "Constrain Proportions", change the height to 85%, hit Enter.
- Go to Image > Image Size, Tick "Constrain Proportions", set image width to 400px (or whatever you like)
- Go File > Save for Web, Quality should be 60-80, Jpeg. Save this in a brand new folder, but DO NOT change the file name (it'll end up overwriting during a batch save).
- Hit "Stop" in the Actions Window. You've now made a new Action which can be applied to a whole batch.
- Go to File > Automate > Batch
- Select the Action you just created (PS will prob have already selected it)
- Choose your Source Folder
- Choose Destination Folder (a new folder)
- Errors: Log to File - you don't want to get interrupted just because of some errors, you have better things to do than that!

Renaming:
- A dead-giveaway that an image is a duplicate is the filename. Download a batch renamer like 123renamer. Any will do. Just rename them as 000####.jpg or something, and you'll be fine.

Choosing suitable images:
Here are some tips for when choosing which images to keep and remove in SB before Exporting.
- Choose images with similar proportions. Doesn't need to be that close, but don't pick a really tall image and a really wide image, it might screw up.
- Choose images that don't contain text if you plan on flipping it horizontally.
- Try to avoid watermarked images.
- Check the images after you ran the Batch Automation, to make sure they came out fine.

Modifying the Process:
The parts I've written in Blue font are those which can easily be changed to suit your images better, or be improved upon. These settings worked for me fine, but they won't work for every batch. I used it on around 2000 images of houses - it worked awesome! Feel free to play around with various filters and distortion techniques. Ultimately you want to make it unique while still making sure it looks decent to the human eye.

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Pinterest SEO - Caveat Emptor

NOFOLLOW ATTRIBUTE
Pinterest uses "nofollow" on all outbound links.
Pinterest creates more inbound links than outbound links for every pin.
These more abundant inbound links are, of couse, NOT "nofollow."

DAMAGING/SELF-SERVING ANCHOR TEXT
Pinterest creates links using misleading anchor text. For instance, links to mywebsite.com will point to a Pinterest internal page that collects all pins from that website, ie http... pinterest.com/source/mywebsite.com - with the result that the http... pinterest.com/source/mywebsite.com will rank very highly when searching for "mywebsite.com" in an amount proportional the the number of pins from that website. The more a website's images are pinned, the higher ranking Pinterest's page becomes.

Another type of link leading to http... pinterest.com/source/mywebsite.com is created from a series of 4 thumbnail images as well. It's clear that Pinterest is engineering a grab of a website's traffic by prioritizing the ranking of its own page with a collection of the original website's images.

Outbound links are all given the same worthless anchor text: "Pinned Image." Plus it's a "nofollow," so "mywebsite.com" may be getting penalized twice.

DUPLICATE IMAGE CONTENT PENALTIES
Unless search engines treat images from Pinterest differently, there is a danger that its copies of images be deemed to be the original, and the originals not be shown in search results for being copies.

When an image is pinned, the alt text is used to label the image on Pinterest. Pinners can over-ride it, but most of the time, don't bother. This can create a cluster of images on Pinterest with the same alt text as your own image, competing against it in search engine results.

EMBED CODE
This code allows any webmaster to display an image posted on Pinterest from its website. Naturally, we're smart people here and we'd just hotlink the image any way we like. In the hands of less literate webmasters, this code, when un-modified, creates 3 links, none of which are no-follow. One leads to mywebsite.com in the same page, a second leads to the Pin page (target_blank) and a third to Pinterest's homepage (target_blank). So, 2 links to Pinterest, one link to mywebsite.com. Hotlinked images receive no special treatment as far as I can see when it comes to duplicate image content penalties.

CONCLUSION
Pinterest traffic isn't particularly productive in most cases, but whatever little traffic you may gain from pinning your own images on Pinterest is likely going to significantly hurt your image rankings, your keyworld rankings to a lesser degree, while Pinterest's own ranking will rise.

Pinterest's linking scheme greatly favors http... pinterest.com/source/mywebsite.com to become a direct competitor agains mywebsite.com, as well as its own homepage PR, which, by design, only trickles down internally.

NEGATIVE SEO
The potential exists to hurt your competitors, if they allow pinning, if you pin their images enough. They will be forced into a competition with its own images and alt text on Pinterest's servers, and they're likely to lose - while blinded by the flattery and the attention. I'm not suggesting this course of action, only pointing out the irony.