I have been doing local search in a very very competitive industry for the past 2 years. In this time I have developed a number of good techniques that many people are not utilizing. So Im going to give a ew tips out here every week………
1.) When Creating the listing use all 5 categories, I prefer 1 pre determined big G category and 4 custom categories. Research your keywords before and make sure the maps are coming up in the search results.
2.) Use all 10 photos when creating, 2 photos for each category named appropriately. IE if your catagory is chimney sweep and your located is Dallas. title the image “Chimney-Sweep-Dallas-Texas-1.png” and the 2nd “Chimney-Sweep-Dallas-Texas-2.png”
3.) Create 5 simple videos using related images, I prefer to use iMovie. iMovie exports directly to Youtube so the process is painless. When submitting the video make sure the whole address citation with the phone number, and a link to your site are in the description. Use these videos in the local there are 5 total spots available.
4.) To take #3 a step farther submit those videos using traffic geyser, tubemogul etc. to submit to multiple video directories….. each posted video will pull a citation to the big G local giving it a huge boost!
5.) Submit Images to panoramio at the address that you used in the local, in the description of the photo put the address citation exactly how it reads in the business profile.
6.) Submit a related article to one of the bigger articles sites using the most difficult keyword that you have, I prefer ezine myself. In the resource box make sure you put the address citation and phone number. Big G will actually pulls keywords directly from the article giving you business listing more visibility and will rank for mor ethan just the 5 categories provided!