Affiliate Rockstar Alliance – Massive Traffic to Optimized Monetization Systems

Has anyone here heard of Affiliate Rockstar Alliance. According to them, it is 3 super affiliates that have come together as a partnership, each bringing his own expertise.
Greg Davis does massive traffic through media buying.
Jon Shugart provides the automation with his Keyword Rockstar, Rockstar Suite, etc. and
Luke Sample (Lambo Luke) is the mastermind behind Monetization Systems for multiple CPA offers per lead.
Ok, I have been familiar with Keyword Rockstar and Media Buying. It is the Monetization Systems that intrigues me. This is a huge concept. The Idea is to automated systems in place such that when a prospects enters their funnel they gather as much information from him as possible. Each question that the prospects answers could possibly make him a lead for a different CPA offer. If he comes in on an auto insurance lead, you ask him the normal questions on your qualification form, not the CPA offer form, then you branch off into related areas like:
Do you have a credit score?
Have you considered bankruptcy?
So rather than go after just a single auto insurance CPA offer that might be worth $14.00; now, you make him a prospect in a credit report lead, bankruptcy lead. Now that one prospect is worth over $100.00. In addition you implement email follow up and SMS follow up. The system also utilizes inbound call centers to provide one to one impact on the prospect. From what I understand when the call center people are good they can flow easily from one set of questions to another so as to get as many CPA offers filled as possible. It sounds absolutely incredible. This is what the gurus don’t tell us. You would be going around the cpa networks and submitting offers for these prospects directly to the companies that pay for the leads.
They are selling a training package and seminar for just under $1000.00 with coaching at $50,000 – nuts isn’t it? I would love to get this package.
Anyway, does anyone here have any knowledge about monetization systems like this? And the software necessary to accomplish this?
Once you get a monetization system like this in place, paid advertising actually sounds viable.
What these guys do is start by testing Landing Pages with CPV (PPV). Then, use that winning Landing Page, they test ads using Adwords. Then convert the winning ads to banners and start to scale using media buys. It sounds relatively simple. But putting it all together and automating it is another story. I wonder about privacy issues. And I wonder how legitimate it is to submit offers for prospects – or even if that is what they do?
A good discussion would be welcome on this system.